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Advetorial for Executive Golfer Magazine written for Links Golf Properties, Inc. in 1998

Inside Information Make Golf Resort Community Lifestyle Accessible

Interest in the upscale golf resort community lifestyle is growing, especially in the Southwest. But before you make a move to buy, build or invest, experts suggest you team up with a market insider who can keep your evaluation of a property on target.

"The Arizona golf lifestyle is great, but you have to know what you're doing," states Richard J. Rowland, a broker-developer who's company, Links Golf Properties, specializes in matching clients with premier properties in the state. "It's not enough to love the game," he maintains. "You also need to be aware of essentials such as the most desirable area within a community, the difference between a view location and a golf course location, and how future development plans will affect the property you're considering."

According to Rowland, many people who go directly to the community miss out on the wider offerings on the new and resale market. "You wouldn't buy a luxury sports car without a test drive, why would you consider investing in a property on a course you've never played?" he stated. "That's one of the reasons we arrange personal tours and preview rounds for our clients."

But Rowland says Links does much more to give people an insider's edge. Clients were recently invited to join him in the VIP tent at the Tradition. "It was a chance for them to eat, drink, and see the workings of a major event on the senior tour from the inside," he explained.

Other events Links has participated in include the April opening of Superstition Mountain, the next major project for Lyle Anderson Golf Ltd. "We were on hand as Jack Nickalus explained the design of the new course and checked on the field progress. It gives you a completely different perspective to see a course from the designer's point of view," Rowland said.

As a serious golfer himself, an on the course perspective isn't the only thing Rowland has been doing lately. He spent time as a guest in the CBS tower on the 18th hole at Pebble Beach and plans to return in August to see the continuation of the tournament rained out earlier this year. He'll also be acting as course commentator for a new syndicated golf communities and lifestyle show set to premiere this summer on the Fox Sports Network.

"It's all part of getting to know our clients' preferences," Rowland stated. "If I have a client ask me why should they select a premier property like Desert Mountain I can give them 21 reasons off the top of my head--5 Jack Nickalus signature courses, 5 exceptional club houses, 5 great fitness centers, 5 lovely dining rooms and 5 perfect pools and a view like nothing else on earth. I believe if you're going to market something, market the best!"

"We can help a person sort through complex inventories and membership categories from an insider's view with objectivity," he says. "We're always in touch with seasonal promotional incentives such as price discounts, phase closeouts, club and dues credits and even credits with local designers and furniture vendors to assure that our clients receive every advantage possible. Our greatest satisfaction comes from being able to guide a buyer into the kind of lifestyle he desires."

To reach Richard Rowland, write Links Golf Properties, The Village of Hayden, 8360 E. Via de Ventura, Building L-200, Scottsdale, Arizona 85258 or call him directly at (602) 595-0770. You can also visit Links Golf Properties on the Internet at




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