to PR for Business Clients
From Security Products Company
FOR IMMEDIATE RELEASE
October 20, 1996
PRIME SUSPECT: 2 Hour Weed EraserFile# 1-88-241-9547
Phoenix, AZ-In an age of instant gratification, weed control is no exception.
For many years, consumers have depended upon systemic weed killers that
work well, but take time. New technology in the lawn and garden industry
makes the waiting game obsolete and allows the murder suspect-2 Hour Weed
Eraser-even more opportunities to kill.
After an attach by the murder suspect, consumers can watch a thriving
green weed reduced to a crispy brown skeleton in as little as two hours
without any threat to surrounding plantings or lingering residue in the
Marketed under the name 2 Hour Weed Eraser by Security Products Company,
the murder is non-systemic and won't wash away. The suspect has specific
preferences for his victims and won't harm people or pets.
"Weeding has become a necessary evil," explains witness Chuck
Dimmick, Marketing Manager for Security Products. "Weed Eraser works
fast. Results are so quick you can watch the weed wilt right before your
eyes. Deprived of its ability to photosynthesize, the plant root dies
in short order."
According to Dimmick, other murder suspects in lawn and garden intent
on herbicide tend to take their time. "While these work well, consumers
have to wait up to two weeks to see definite results and dead weeds,"
Dimmick maintains. "That's great if you've got all the time in the
world. But most of us want to apply an herbicide and know the job's done.
Weed Eraser starts killing on contact and the plant is dead in a matter
of hours, not days."
PROFILE OF A KILLER
PRIME SUSPECT: 2 Hour Weed EraserFile # 1-888-241-9547
Q. What is the suspect?
A. Pelargonic acid, a naturally-occurring fatty acid. Fatty acids are
the "building blocks" of both animal fats and plant oils.
Q. How does the suspect strike?
A. The Pelargonic acid in 2 Hour Weed Eraser absorbs through the plant's
cuticle, cell walls and membranes. It causes a chain reaction within the
plant by lowering the pH too quickly for the plant cells to correct it.
The plant cholorplasts (used for photosynthesis) bleach out from the effects
of the acid; the cell membranes loose their integrity and develop leaks.
Once the cells start to leak, the plant looses internal pressure and wilts.
Green tissue dries up and dies, all in as little as an hour.
Q. How does the killer choose its victims?
A. 2 Hour Weed Eraser is sprayed onto the green portions of the plants
you want to "erase." It will not affect the hardened, woody
tissue of plants.
Q. Does the suspect kill randomly?
A. No. Since 2 Hour Weed Eraser is non-systemic, you can target noxious
weeds right in your flower bed without worrying about surrounding plants.
It can even be used to chemically prune your plants.
Q. Does the suspect target animals or people?
A. No. Pelargonic acid naturally occurs in some of the foods we eat including
concord grapes, oats, milk fat, cheese, pork, apples, beer, carrots and
french fries. It's even found in human skin. Testing has shown it to be
very low toxicity to birds, fish aquatic invertebrates and bees.
Q. What are the clues the suspect leaves behind at the crime scene?
A.The treated foliage will begin to darken and take on a water-soaked
appearance, followed by general wilting and drying up of the dead tissue.
Q. Where can the suspect strike?
A.You can use 2 Hour Weed Eraser just about anywhere-general spot weeding,
direct weeding in containers, taking out weeds in rose beds without damaging
your roses, facilitating turf renewal, making mowing rings around trees,
poles, edging and lining of turf, chemical pruning, structural and building
application to kill mosses, algae and "crack weeds" and weeding
of prior to planting or emergence of seeds, bulbs, corms before or after
Q. How does temperature affect 2 Hour Weed Eraser?
A. Depending on the temperature, the treated weed will die in one to several
hours. The hotter and sunnier it is, the faster it works since plants
will absorb the product faster in these conditions.
Q. Does 2 Hour Weed Eraser equally erase all plants?
A. Although it reacts with all green tissue similarly, plants differ in
their sensitivity to the herbicide primarily based on their cuticular
resistance. Waxy leafed plants like English ivy or iceplant may take higher
concentrations and longer time periods to show the effects of the product.
Q. Will rain dampen the suspects' intent?
A. No. 2 Hour Weed Eraser is rain- and irrigation-fast within 30 minutes