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March 10, 1995

Ms. Martha McCully
Sr. Editor / Beauty
Allure
350 Madison Avenue
New York, NY 10017-3704

Dear Ms. McCully:

If your July issue calls for a round-up of all-American beauty trends or explores a cure for the red, white and beauty blues, you may want to consider a few of the down-home beauty secrets garnered over the years by the contestants of Miss Rodeo America - including equine products for human use.

As the reigning representative of the Professional Rodeo Cowboys Association, Jennifer Douglas, Miss Rodeo America 1995, endures 80,000 miles of travel a year, thousands of personal appearances and the grit and dust of a real rodeo, yet she always remains picture perfect. The collection of beauty how-tos includes some tried-and-true tips like horse shampoo for human use, horse hoof treatments for human nails and more.

Although used for decades by women in the heartland, this interest in taking beauty products from the barn has rustled up a host of loyal new followers across America. Many cite low cost and exceptional results as the motivation to trek out of their way to tack and feed stores for the products. Jennifer says her use of hoof treatments began when she applied it to her horse's hooves and found it did great things for her as well.

Whatever the reason, everyone can use a mid-year beauty pick-me-up to rein in their beauty blues. Please take a moment to investigate this trend straight from the farm.

If you have any questions regarding an interview with Miss Rodeo America or would like additional cross-over equine products, please call me toll-free at: 1-800-825-2555, Ext. 2207.



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