to PR for Business Clients
March 10, 1995
Ms. Martha McCully
Sr. Editor / Beauty
350 Madison Avenue
New York, NY 10017-3704
Dear Ms. McCully:
If your July issue calls for a round-up of all-American beauty trends
or explores a cure for the red, white and beauty blues, you may want to
consider a few of the down-home beauty secrets garnered over the years
by the contestants of Miss Rodeo America - including equine products for
As the reigning representative of the Professional Rodeo Cowboys Association,
Jennifer Douglas, Miss Rodeo America 1995, endures 80,000 miles of travel
a year, thousands of personal appearances and the grit and dust of a real
rodeo, yet she always remains picture perfect. The collection of beauty
how-tos includes some tried-and-true tips like horse shampoo for human
use, horse hoof treatments for human nails and more.
Although used for decades by women in the heartland, this interest in
taking beauty products from the barn has rustled up a host of loyal new
followers across America. Many cite low cost and exceptional results as
the motivation to trek out of their way to tack and feed stores for the
products. Jennifer says her use of hoof treatments began when she applied
it to her horse's hooves and found it did great things for her as well.
Whatever the reason, everyone can use a mid-year beauty pick-me-up to
rein in their beauty blues. Please take a moment to investigate this trend
straight from the farm.
If you have any questions regarding an interview with Miss Rodeo America
or would like additional cross-over equine products, please call me toll-free
at: 1-800-825-2555, Ext. 2207.